Fashionistas Could offer Starbucks A Sexy Leg Up In Italy

 The Shockwaves have emanated from announcement that Howard Shultz’s coffee giant Starbucks SBUX +3.16% plans to expand into Italy. That's not exactly like McDonald’s opening in the Italian capital – an event that launched the Slow Food Movement. So also not exactly like McDonald’s selling French fries (which are really from Belgium) in Paris, But it’s a very important big deal.

Spokes folk for a Starbucks have announced that the move will be done with great care and most respect. Some ways that will be easy. These plan to add the sort of standup bars common in Italian coffee bars and a selection of alcoholic libations too – another Euro staple. Those expect to offer smaller portions of their signature drinks, be competitively priced and pay attention to other local customs. So there will be experiments with food offerings. But may be special events and listening tours. Will be enough?

The Staffer Katie Sola has deftly covered some of the basics, So one powerful force of commerce and culture Starbuckians may be able to harness is the world of fashion. A first store is slated for Milan where, during more a few weeks a year, fashion is everything.

Fashion is a most particular tribe with tribletts and minions and attendants and publicists and bloggers and starlets and more. So may be a huge business and have broad impact but it sometimes acts like a tight, and somewhat predictable family. Mostly when it comes to food and drink.

That is a say, cut and cuff, pattern and hew, padding and cutout may change from season to season but fashion folk get to the table those want their props neatly set. Those frequent the same restaurants where they will recognize and recognized and where a lighting and a crowd are set just right.

The Grilled chicken and poached salmon have a given way quinoa and kale ( joined on Craft Services table), that's are trail mix, fresh fruit, crunchy things that seems like they might be healthy, maybe water, Diet Coke (lots of Diet Coke) and sparkling water. So we won’t even discuss cigarettes or vape paraphernalia.

Maybe be a espresso machine in the studio but if not, someone always gets sent out to Starbucks. But if it isn’t really Starbucks, alike Kleenex isn’t always the actual brand of tissue. aLike coke in New Mexico can sometimes mean orange soda.

There's are larger sized, highly sugared or artificially sweetened signature and there are custom American style drinks hold their hot and provide a zip needed to get through long fittings and endless shoots. Those powerful habits travel wel, from New York to Miami, LA to London, Paris and, soon, to Milan.